Perfume Headline New Kirin Ad, Launch English Site

Upon returning to Japan from the Cars 2 World Premiere in Los Angeles, Perfume continued positive gestures to their overseas fans by not only thanking their international fanbase in Manager’s Voice blog, but also launching their English website at

The English site mirrors the Japanese site, and will hopefully provide English speaking fans, in addition to other international fans with up to the minute news involving Perfume.

Elsewhere, beginning June 29th, “Kasuka na Kaori” will be involved in a new advertising campaign with Kirin to help sell their low alcohol and low calorie chu-hi drink (you must be 21, or your country’s legal drinking age to visit the link). It will be the third ad campaign with Kirin, which had previously used “Laser Beam” for its chu-hi promotion.

Below is the 15 second commercial that will launch on June 29th.

4 Replies to “Perfume Headline New Kirin Ad, Launch English Site”

  1. Hopefully the English website means some sort of expansion for Perfume, and a continuously updated website for the international fanbase. I feel like it’s just going to sit there, but I’m being optimistic.

    The new Kirin CM is so cute. The set looks awesome and the girls look flawless, as always. I kind of wish the Kasukna Kaori PV looked like that. I hope the CM will further boost sales.

  2. Oh! the power of advertising… I bought a few bottles of Kirin Ichiban beer recently. I’m not even sure if it’s from the same company as this Kirin Chu Hi. The price was quadruple that of a regular beer, tasted pretty much like Heineken, but still, if I’m drinking some beverage that might be to some degree related to perfume, I find it pretty awesome :)

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